Our Blog

Site Launch: MAXToolKit.com from Balance Point Technologies

Head on over to our latest site launch MAXToolKit.com! This design-enriched support site from Balance Point Technologies—a software and business consulting firm based in Illinois—caters to customers who have purchased their add-on solutions for MAX ...

Posted on February 21, 2012 in Site Launch

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Your website: Is it time for a redesign? Or will updates keep the leads coming?

Join us on Wed, February 22, 2012 @ 12:00 PM EST for the live Webinar event We’ll be performing live reviews of real audience-submitted websites to help attendees decide between a full-scale redesign or smaller improvements for their business website...

Posted on February 03, 2012 in Content Marketing, Design, User Experience

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2011 Year in Review for BOT

Each new year, we take some time to reflect on the previous year's achievements and activity at Bright Orange Thread.In 2011, the Bright Orange Thread team…Saw 725,000+ Page Visits across Client SitesLaunched 18 Websites/MicrositesWelcome...

Posted on January 03, 2012

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Site Launch: Rose Valley Asset Management

Clean design and information architecture make website an assetRose Valley Asset Management is a small financial advisory firm that needed to establish a web presence. They wanted a site that was informative and reflected their focus on personal r...

Posted on December 13, 2011 in Site Launch

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Don’t Break the Back Button!

Why forcing links to open in a new window is a mistake *This blog post was originally published in 2011 and has been updated in 2020 to reflect more modern ideas. Clients often ask to make their website links open in a new browser window. They say th...

Posted on October 19, 2011 in User Experience, Most Popular

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Site Launch: S.A.V.E.

New site inspires action for environmental organizationLearn about the site we launched for S.A.V.E. and see how good organization and design can make a difference! ...

Posted on September 14, 2011 in Site Launch

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Making a Facebook Page: 5 Basic Steps

According to the most recent reports, Facebook now has over 750 million users, many of which are businesses and organizations. Knowing this staggering statistic, your company may be considering a Facebook Page.Or maybe you're looking to do more wi...

Posted on September 06, 2011 in Content Marketing, Social Media

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5 Landing Page Mistakes that Hurt Conversion

Landing pages are about one thing: Conversion. Their purpose is to convert visitors who have ‘landed’ on the page to do something… download a white paper, register for a webinar or event, purchase a product, as well as hand over some personal informa...

Posted on July 26, 2011 in Landing Pages, Conversion Rate Optimization

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Site Launch: The Center Foundation

Our non-profit client list is growing!We recently launched a website for The Center Foundation, a non-profit that offers mentoring, education, and support for women and teen parents in the Delaware County and Philadelphia area....

Posted on May 19, 2011

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3 Things your SEO Consultant should be doing (or Fire Them!)

All SEO consultants and firms claim to be able to drive more traffic to your website with different solutions and strategies. But not every consultant has a comprehensive approach to SEO. In fact, a lot of consultants tend to put all their effort an...

Posted on May 10, 2011 in SEO

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